Businesses don’t as often consider why they might need to hire a writer as, say, a book author considers hiring a ghostwriter. But the same reasons why you’d get a professional writer to write a book are the reasons why you’d hire a professional writer to write for your business. You’re trying to create something of value that people want to pay you for.
I had a chance to talk to Elaine Rau who runs LadyBossBlogger, a blog about the who and why behind female entrepreneur brands. She shares tips on business, how she’s grown a successful business blog, and why your content marketing might not be working.