Content Marketing

7 Reasons Why You Should Hire A Writer

7 Reasons Why You Should Hire A Writer

Businesses don’t as often consider why they might need to hire a writer as, say, a book author considers hiring a ghostwriter. But the same reasons why you’d get a professional writer to write a book are the reasons why you’d hire a professional writer to write for your business. You’re trying to create something of value that people want to pay you for.

37 Creative Ways to Repurpose Your Content

37 Creative Ways to Repurpose Your Content

Repurposing your content not only maximizes its value, but it gives you more content with less effort.

Wouldn’t you love to see your content or social media calendar filled without having to go through the painstaking process of constantly coming up with a new idea, forcing yourself to create content around that idea, and moving on to the next new idea?

How to Build a Successful Business with a Blog & Other Sweet Tips

How to Build a Successful Business with a Blog & Other Sweet Tips

I had a chance to talk to Elaine Rau who runs LadyBossBlogger, a blog about the who and why behind female entrepreneur brands. She shares tips on business, how she’s grown a successful business blog, and why your content marketing might not be working.

6 Tips for Business Owners and Brands That Want to Be Better Advocates

6 Tips for Business Owners and Brands That Want to Be Better Advocates

Advocacy is not a niche industry for extremists. It’s not an industry at all. It’s a public right— for everyone. Yet a fear of causing offense, hurting relationships, deepening a social divide, or a lack of care keeps reasonable folks from having the courage to be public advocates.

Instagram: Why and How to Use it for Business

Instagram: Why and How to Use it for Business

Facebook, Twitter, LinkedIn… We all have a substantial understanding of these social media and the advantages of using them for marketing your business. But what about Instagram?

Did you know that Instagram is the fastest growing social medium? Contrary to what some believe, it is not just a site kids and celebrities visit to get an ego boost from posting endless selfies.

There are more than 600 million active users on Instagram every day, averaging a total of 3.5 billion photo likes every day (Instagram, 2016).