You have about 10 seconds to leave an impression and tell visitors what they’ll get from your website. After that, and even before that, they decide to stay or go. I want to make sure that your content is compelling enough to get your target visitors to stick around and take some action on your site.
The landing page generally has one purpose only: getting leads. Landing page copy should convince prospects that the value you have for them is worth giving away their personal information to you. I craft landing page copy that generates leads.
If you’re going to make revenue, you need leads. When you’re strategic about the value you offer to your buyer persona, you establish yourself as a resource in the industry. The content here is key to your ROI. I create lead magnets with content that converts.
With my keen ability to write in any brand voice paired with my varied experience in content marketing management, I curate content that gets results. Leave it to me to create value that your audience will engage with. This is a great option if you’re not sure if you’re ready to invest in ongoing blogging or to confirm we’d make a good fit working together on an ongoing basis. Each piece I write is well-researched, includes royalty-free imagery, and SEO. If you want the piece ghostwritten, you have the option of an interview with me which I will craft into an article by you.
For ongoing blog writing, check out content management packages.
Email marketing - Newsletters/touch points
You know that having email touch points is an important method of connecting with your community, whether they’re leads or customers/clients. 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (Statista, 2015). It can be difficult to carve out the time to a commitment to writing regular emails to your audience. I can help you stay in front of the people on your email list with scheduled email blasts that contain engaging copy and nurtures your audience into action. Whether you just need writing help or need help managing all aspects of your email marketing, I’m here to offer you my typing fingers.
Email automation campaign
Did you know that even in the age of social media, email is still the most popular form of digital communication? This is why email automation campaigns are so effective in getting conversions— that is, as long as you have content that’s compelling. I write a series consisting of three to four nurturing emails followed by two to three call-to-action emails that direct your lead into buying. You provide me with the call-to-action, and I will craft the copy around it.
Social media posts & ad copy
When you don’t need someone to full-on manage your social media or digital ads, but you still need help with crafting the message for a few posts. Sometimes a social media post with really engaging copy can be more powerful than a blog piece. It becomes very shareable, and on Facebook, that makes it a great potential post to boost. I can help you craft those engaging posts.
LinkedIn bio? Resume/CV bio? Staff bio? I got you covered. I will interview you to extract the best content for your bio then craft it for the appropriate context.
Crafting a message for the press can be challenging, particularly because you have to choose your words very carefully. I can help you get your message out in a concise and compelling way that the press will be more inclined to use for story material.
long form content
When you need longer content written such as a feature article, white paper, ebook, or even a book to be published, I’m here to tackle those big projects. I want to help you make an impact and really deliver your message in a way that resonates.