Business Messaging Guide
Gain clarity about your business so you can
effectively communicate about your business.
This will guide all future marketing content you create for your business.
Like brand guidelines, but for words
Brand Guidelines are rules for how your brand should look and sound. Before creating any branding, you should have Brand Guidelines (which I can also hook you up with). The Business Messaging Guide is a set of rules for how to communicate about your business. Before writing any content (or speaking) about your business, you need clear messaging established to connect with the right people and grow your business.
Why the Business Messaging Guide?
So you’re clear about how to talk about your business—before you write a thing!
Most people struggle with writing their message because they’re too deep in the business to know how to communicate about it effectively to outsiders. But you don’t need to struggle anymore! Having scripts for how to talk about your business will guide your website, emails, pitch decks, presentations, sales calls, networking, social media posts, and so much more.
Here’s what we’ll do
The Process:
You start answering questions in the guide
I chime in to prompt and lead you
I’ll edit what you write to make it clearer
Then I’ll add more substance
We’ll identify the gold nuggets
Meet and review a couple times to refine together
You’ll be excited by the clear new way to talk about your business
“Anya's content write-up helped take our company's vision and message to the next level. She was able to articulate and give our Business Services a professional touch while still making it balanced for our wide range of clients. We will definitely be using Anya's services again."
–AJ Rose, MG Advisory
Here’s what you’ll get
Full Business Messaging Guide
A comprehensive and clear view of your business framed by connection to your ideal client. This is the framework for all messaging from your business.
A Sexy Succinct Version
This is your quick messaging reference for anyone who communicates about your business. Everyone who works for the business should have access to it.
The Pitch & Catch
The answer to the question “What do you do?” It’s your business elevator pitch, plus how to talk about your business after you successfully pitch it. (The Catch is how to continue building deeper connections and create advocates for your business!)